1. Believe every sales letter you read.
2. Build your web site before you build your business.
3. Create products for *everyone*.
4. Make your branding all about you.
5. Focus on quantity [not quality, value or service].
6. Practice indifference [or lie] to customers.
7. Become expert at grovelling for gurus.
8. Take the money and run.
9. Ignore basic principles of accounting and tax planning.

Nuff said?