SMARTSTART Revenue Starts Here

Each year SMARTSTART Philanthropy brings out a new program to help small business owners advance their goals. Back in 2007 we made a commitment to do this to the tune of $50M and, I'm proud to say, we've completed about $10M to date toward this goal.

The 2010 program is called SMARTSTART Revenue. You can get the details and application form here.

Through it, we are making one our best products, the SMARTSTART Guide to Pricing available for you to sell for $39.95 or use to build your list so you can grow your business.

And, by this we mean if you sell it you keep all the money from sales and if you use it as a bonus or lead generator for your own programs you owe us nothing toward its cost of development.

We give you the downloadable content files, the cover art, the companion teleseminar recording, and a 30-second promercial to help you market it.

Here's what it looks like:

All you have to do is step up and say "yes, I can do that".  And we'll be there to help.

The question is "will you"?

We're accepting applications until August 20, 2010. Send in yours today. You could be raising money for your business while endearing yourself to your customers and clients as early as next week.

Sneak Preview of New Look for SMARTSTART Guides

All of our SMARTSTART Guides have a brand new look courtesty of Dave Soucy. Here’s a sneak preview of the cover of the SMARTSTART Guide to Pricing. [Don't have your copy yet? Get one here.]

Here are 55 things you’ll know about pricing after reading it:

  • what’s keeping you from getting paid what you are worth
  • 5 “low rate” lies you’re telling yourself that are costing you money (big money)
  • how much you are losing every day, week, month and year by charging the wrong rate
  • 6 mistakes almost everybody makes when trying to determine what to charge clients for products, programs, and professional services
  • 4 stages in the pricing process and how they affect your hourly or project rate
  • 5 frequently forgotten factors critical to successful pricing
  • 3 ways physical factors change your pricing
  • 8 ways emotional factors change your pricing
  • 3 things you must consider before adjusting your price
  • 2 reliable tests that tell you if the price is right
  • hidden traps that result in setting the wrong price
  • 3 types of clients that require charging a higher price
  • 9 other ways you cheat yourself by setting too low a price
  • 10 warning signs that tell you you’re charging too little
  • how you overestimate how much you were paid at your last job
  • how you underestimate how much it cost you to have that job
  • how to calculate your true hourly rate from past employment
  • the most important pricing formula every business owner must know
  • how your work/life balance affects your pricing
  • how to calculate your baseline rate (and when and how to use it)
  • how to calculate your standard hourly rate (and when and how to use it)
  • 39 things your hourly rate has to cover (hence the need to get it right!)
  • where to find out exactly what other people are charging for similar products and services
  • how to determine the billable to non-billable ratio to use for your business
  • how to stop penalizing yourself for having skills and experience
  • what to do about all those extras clients want
  • how to handle toxic and problem clients
  • when to use hourly vs. flat-rate pricing
  • why sliding scales don’t work
  • how to calculate how much your business must bring in
  • how to use an automated hourly rate calculator
  • how to apply the “rule of thirds” formula
  • how to use the “per diem” pricing model
  • how to use a “performance-based” pricing model
  • other pricing models you can consider
  • the difference between competitive, standard markup, and cost-oriented pricing
  • common mistakes people make on markups
  • how a product business is different from a service business for pricing
  • 3 formulas for calculating your markup and when to use them
  • how to figure your direct and indirect costs
  • how to set a profit margin and build it into your hourly rate
  • how market affects your hourly rate
  • other factors that affect your hourly rate
  • 9 questions you must ask before setting your hourly rate
  • finding your “just right” price
  • how clients try to pressure you into lowering your rate
  • 5 ways to compete in a crowded market
  • whether or not to publish your rates
  • how to state your rates once you’ve set them (3 approaches that work)
  • how to handle tricky client negotiations so you have the most power when talking rates
  • exactly what to say when you’re faced with a low-balling client
  • 3 scams to watch out for that prospective clients sometimes try
  • how to know when you have to fire the client
  • using your baseline rate as a guideline to outsourcing
  • and much, much more!

Is Social Media Just Hype?

Need to educate top executives as to how important social media is when promoting and placing a new product into the marketplace?

Phil Guest made a great video to help you address that. In it, he brings the facts and stats to life via typographic treatments, iconography, and animations — without alienating the viewer. The music is bespoke and was scored specifically for the film by Phil and Rebel Sonix.

Watch. Learn. Enjoy.

Social Media from Phil Guest on Vimeo.

Marijuana or Multi-Tasking? Which Is Better For Productivity?

What do multi-tasking and smoking marijuana have in common when it comes to your productivity? And which is better for you?

Find the answer to that question and more by listening to The PRODUCTIVITY Masterclass — our kickoff for the 2010 Productivity Boost Camp.

Tonight we were joined by folks all around the world who have come to camp to learn how to work less and accomplish more. Our methods for improving productivity can triple your productivity while doubling your time off. You’ve got nothing to lose but your unfinished “to dos”!

To hear our kickass content in the breakout sessions though you’ll have to buy a seat in camp.

(Letting you listen to the masterclass is our “pink spoon” sample. It’ll give you a taste of just how much you stand to learn before you commit to the whole scoop. But we’re so jazzed about helping people pump up their productivity that we’re giving you permission to share the link to The PRODUCTIVITY Masterclass with your audience at no charge because, truthfully, working differently has the power to change your life, not just your results. Have a listen and you’ll soon understand why that’s not an overstatement.)

How Sex Hormones Affect Productivity [and Other Little Known Secrets of Peak Performers]

Most people struggle with productivity because they don’t understand it at its core.

Productivity is not about tools or time management (because there is no such thing). It’s about effectively managing your biology, chemistry, physiology, and psychology as these critical factors are what impact energy, action, workflow and stress levels that you experience as productivity (or lack thereof).

There are actually 6 biological functions you must regulate to even be able to work productively and 8 core physical traits you must develop before you can hope to improve how much you can get done in a day.

There are NO tools or applications on earth you can buy at any price to improve your productivity in any meaningful way if you haven’t addressed these first.

When was the last time you took a productivity course that explained the role sex hormones play in your workday?

When it comes to procrastination, are you an arousal type, an avoider type or a decisional type as you move through your day? [Knowing that answer is key to unlocking your daily challenges with this potent productivity killer.]

Are you limiting yourself by working primarily with just one of your three brains? Or are you simply not using the most effective one of the three on a consistent basis to get things done and instead are letting your biology interfere with your day-to-day progress.

And how are you drawing the line between productive rest and laziness (or are you)?

It so happens one of our licensed resellers in North Carolina is running a SMARTSTART Productivity Boost Camp this week [Thursday, July 15 & Friday, July 16]. I’ll be there explaining how sex hormones impact your productivity (or it’s near total absence, if that’s your story). Register here to reserve your spot in camp if you’re interested in learning more.

There’s a good chance you’ve never had productivity training even remotely like this. But now you’re only one click away from joining us.

Here’s just a partial list of 125 things about productivity that you’ll know for sure by the end of camp:

  1. 8 things productivity is NOT about (even though you think it is)
  2. how to assess value, contribution and impact (so you’ll know the right things for YOU to be working on right now; they’re not the same for everyone so the list you create in camp is what’s uniquely right for you, not your fellow Boost Camper)
  3. how to avoid becoming an unaffordable liability (even if you’re close to this now, we can show you how to turn it around before disaster strikes)
  4. the #1 requirement for productivity (most people don’t have it and are feeling the pain right now, each and every day)
  5. 5 secrets that hold the key to your success at becoming more productive
  6. 3 things you should tackle first
  7. 3 things you absolutely must control
  8. 3 biggest energy drains
  9. top 5 areas productive people have mastered that you probably aren’t even looking at yet (these are the real keys to taking back your work and your life)
  10. 6 basic chemical functions of the body that impact productivity
  11. 8 traits that are essential components of peak performance and success
  12. 12 ways you hurt your brain without even trying
  13. 3 steps for beating procrastination
  14. 12 internal consequences of procrastination
  15. 12 external (potential) consequences of procrastination
  16. 3-step process for dealing with action information efficiently
  17. 5 key questions to ask during your appointment with yourself
  18. 10 energy boosting options you can consider for increasing your productivity
  19. 7 sink holes that require a workable strategy for managing
  20. 8 guidelines for preventing productivity decline
  21. 10 ways you can minimize technology-related stress and productivity killers

Like I said, it’s unlikely you’ve had productivity training like this before. Hope you’ll be able to join us!

SMARTSTART to soon show a new face to the world

As well as developing our new look and feel, we’re working on some new copy for introducing our SMARTSTART Business Success programs to the uninitiated. Let us know what you think!

Feeling out of control or lacking direction in your business or your life? Or both?

To be successful, we need to be able to make things happen. But what if you just don’t know which path to follow, or what to do first?

Making the right choices when there are so many options and business opportunities out there can be downright scary, if not overwhelming! But making the right choices and putting them in motion effectively are the key elements of success in business and in life.

An endless stream of books, seminars, training and coaching programs are out there. More arrive every day. Yet still you’re missing a basic understanding of how to put a solid foundation in place and go about making it all work. That’s where we come in.

SMARTSTART is a program for getting anything and everything on track with respect to you and your business. We focus on what’s practical, efficient, and effective. We teach you best practice, not flavour-of-the-month.

We show you how and where to save money and where to focus your time and energy for the best return on your investment. (You know your business can only succeed if you know what business you are in and practice the behaviours that eliminate distraction and support beneficial focus, right?)

You cannot think your way to success.

You cannot attract your way to success.

Success is the result of preparation meeting opportunity. (Sometimes it comes disguised as obstacles.) It’s a matter of being able to get things done, no matter what.

Perspective. Action. Control. Knowledge. That’s our promise, not our premise.

Every decision you make in your business (and in your life) is a risk. There are no magic formulas that can eliminate that risk. But there are things you can do to minimize it by being able to make informed and intelligent decisions with confidence.

Nothing is perfect. (Including our program, although we work hard at keeping our commitment to continuous improvement!) Nor does it need to be.

Perfection is not the goal; excellence will be tolerated.

In SMARTSTART, our members start from where they are. You can too. Because we show you how to identify what’s true for you. (It’s going to be different for everybody — there is no one-size-fits-all.)

We strengthen your preparation and show you how to recognize opportunity.

SMARTSTART is less about systems and more about a systematic approach. One that’s flexible and adaptable to your unique situation, wherever you may be in terms of starting your business.

Whatever your ideas for creating products and services, we can teach you how to take them from concept to media-worthy success story.

Twelve months from now you can be another year older and a little bit (or a lot) poorer or you can solidly rooted and well on your way to building a great business with a sustainable income.

It’s your choice.

(We’d like to be part of it. That’s why we’ll be coming out with 5 options for membership at price points to suit every budget!)